CANADA’S FAMILY CHANNEL
WELCOMES A JUNIOR TO THE MIX!
We were thrilled when our old friends at Canada’s “Family Channel” enlisted the ROGER team again to launch their new channel, “Family Jr.” Our concept and subsequent collaboration spawned a pre-school friendly cast of brand characters that championed imagination and exploration, making the viewing experience captivating for kids and simultaneously informational for parents.
Besides an extensive logo development process for both Family Jr. and the French-Canadian brand, “Télémagino”, we also developed the on air package look, a number of animated ID’s and a library of live action IDs all told from the POV of a child. Our delivery also included two custom typefaces for the brand.