LIFETIME Redesign 2014


We had the great opportunity to team up with the talented in house creative team at Lifetime in order to reimagine and redesign their on air look. Throwing traditional network packages to the wind, we created custom graphic packages for many of the networks key properties along with a range of updatable elements to be used on air. Featuring eye catching colors and and bold typography, this redesign was meant to be both disruptive and engaging.

“…uninhibited as though it had no rules.”

Our goal was to create a look that felt uninhibited as though it had no rules.  In reality we created a lot of rules to make sure the look had parameters without feeling structured. This montage is a sample of some of the package.

Also check out this project