CACTUS COLORADO LOTTERY

“BOULDER”

“KRACKEN”

1 DOLLAR TO 1 MILLLLLLION!

Our love for retro animation is real and so is our love for movies. So when Denver based Cactus tapped us for a a campaign that referenced the classic animated “Lets All Go To the Lobby” refreshment jingle, we were all…

“OH HELL YEAH!”

It was important for all of us to create an accurate homage that referenced the classic ’50s styling of the original reference. To achieve this look we painstakingly composed a series of epic matte paintings, illustrated our stylized hero characters and executed the animation frame by frame with a cel animation technique. Nothing brings us back to our creative roots like getting a little analog from time to time.

CLASSIC DESIGN: RETRO INSPIRED CHARACTERS

 

CLASSIC TECHNIQUE: DETAILED PAINTED BACKGROUNDS

CLASSIC INGREDIENTS: SUPPORTING CRITTERS

CLASSIC TOUCH: COLOR, GRAIN, AGING

THAT’S A RECIPE FOR SOME CLASSIC GOODNESS. NOW CHECK OUT SOME OTHER SPOTS FROM THE CAMPAIGN!