BE ONE WITH NATURE
Once again we teamed up with the on air creative team at History to help breath new life into the marketing for Mountain Men. Our previous Clio and PromaxBDA winning promo for Mountain Men from 2016 combined a hybrid of illustration, traditional 2D animation and cel animation while focusing entirely on Eustace Conway. For this go around, we were tasked with executing a more painterly approach, embedding interview footage of the hero cast into a series of natural environments.
Through a collaborative design phase we settled on creating a series of animated matte paintings, one for each character. Each painting represented a different season showing the variety of elements these men endure though out the year. Take a look at the finished product by clicking above. Below we’ve shared a little insight into our process.