HISTORY Mountain Men: Be One With Nature

BE ONE WITH NATURE

Once again we teamed up with the on air creative team at History to help breath new life into the marketing for Mountain Men. Our previous Clio and PromaxBDA winning promo for Mountain Men from 2016 combined a hybrid of illustration, traditional 2D animation and cel animation while focusing entirely on Eustace Conway. For this go around, we were tasked with executing a more painterly approach, embedding interview footage of the hero cast into a series of natural environments.

Through a collaborative design phase we settled on creating a series of animated matte paintings, one for each character.  Each painting represented a different season showing the variety of elements these men endure though out the year. Take a look at the finished product by clicking above. Below we’ve shared a little insight into our process.

HERE ARE SOME INITIAL SKETCHES THAT BEGAN OUR PROCESS

AFTER LOCKING OUR FOOTAGE SELECTS…

We took stills from each interview segment and sketched out how each environment would work. Before moving into the next round we wanted to make sure that the cast was being represented well in each setting and that each scene felt distinct.

AFTER OUR SKETCH PHASE…

Once our sketches were approved we moved into creating photo comps.  We populated our drawings with photographic scenery.  These images became a guide for our the next phase of the process, creating digital matte paintings.

THE FINAL STEP…

From our early sketches and photo compositions, we then created a series of animated digital matte paintings. This phase tied everything together, giving a unique look to the our compositions. The painterly tone that was established worked to both sell the fantasy of the spot as a whole and tie the footage further into each environment.

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