NIKE PEGASUS

THE WIND BENEATH YOUR FEET-WINGS

We were approached by our friends at Conscious Minds to collaborate in bringing to life their concept which celebrates the storied history of Nike’s Pegasus running shoe. This legacy spot takes the viewer on a 33 year animated trip through time, as illustrated iterations of Pegasus shoes from different decades transform and evolve. The story begins with the Pegasus’s humble beginnings in 1983 and shows how the iconic brand has changed both in it’s look and in technological advancements.

The piece is accompanied by a sweet playlist mashup that reminds you how awesome it must have been to be a runner in the ’80s and how much it must have sucked to be a runner in the early ’90s.

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