WHO LET THE NEWBS OUT?
We were excited to have the opportunity to partner with the team over at ROBLOX and our new friends at HAVOC to help imagine an epic narrative brand video for their 2017 rebrand. ROBLOX is the largest user generated online gaming platform with over 15 million user generated games. It was our task to showcase a glimpse of the action and highlight some “celebrity” characters from the more popular games. In this 3D animated spot, we mash-up characters from across the ROBLOX universe from cardboard robots to female pirates to scooter driving pizza deliver guys. All of them are engaged in a scrambled competition to reveal the new ROBLOX logo.