Lifetime Project Runway

MAKING A MESS NEVER LOOKED SO BEAUTIFUL.

It doesn’t hurt when super model Heidi Klum is the primary mess maker, the set is a blank canvas and the mess is a dust storm of brightly saturated colors. Also, Tim Gunn looked pretty damn sharp in his suit too.

Working again with the talented creative team at Lifetime, we filmed this spot, promoting the new season of Project Runway, in New York on a contained and curated set that we designed. Each prop and article of clothing was carefully picked to exist as the canvas for our rainbow mayhem. Because of the difficulty of resetting, everything needed to be planned in advance and two cameras rolled to capture the event.

SCENES FROM SET

DESIGN ELEMENTS

MARK TAKES A BULLET…

Because we had limited time to reset on our shoot day, and to gain more knowledge about how the powdered pigment worked, what fabric worked best etc. We set up a test shoot prior to our prep. Thankfully we have Mark, who is always willing to be a part of the action. Here’s to you buddy.