Mattel Barbie

WHO RUNS THE WORLD? GIRLS!

For several years now we’ve had the privilege of teaming up with the talented folks at Mattel on a massive Barbie campaign.  Their commitment to empower girls is evident in their new forward thinking marketing and all inclusive product line. In our collaboration we shot, edited, animated and finished 24 spots. We were given a lot of room to explore a progressive design driven animated approach and didn’t have to rely on overly staged shots of kids having fun to sell the excitement of the toys.  It was great to work for the historic Barbie brand during Mattel’s game-changing expansion of the product line which features new diversified body types, different ethnicities and a range of empowering careers. Go get ’em girls!