NATIONAL GEOGRAPHIC It Goes Where You Go

IT GOES WHERE YOU GO

We literally jumped out of planes with joy when we got the call from our friends at National Geographic to help showcase the newly redesigned magazine and app. The goal was to showcase how the smaller redesigned magazine, along with its digital offering, is now easier than ever to bring along on adventures. We began by scripting out a handful of different scenarios where a National Geographic reader may find themselves with magazine in hand or under foot. Naturally this led to us jumping out of planes, playing with snakes and lighting things on fire- and NatGeo was all for it!

A PROPER PLAN 

Before we began to formulate a plan of action for shooting we created a set of look frames for each of the chosen setups. This helped immensely when it came to the art direction of each scenario. We ended up creating the frames mostly using 3D which enabled the meticulously level of detail we wanted to achieve when shooting.

IF YOU BUILD IT…

As much fun as it would have been to travel to all the real locations for our shoot we landed on building out table top mini versions within our studio. Here is a quick behind the scenes montage of us building out and shooting the spot. 

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