As a studio of proud taco enthusiasts, we were likely candidates for this quirky campaign for Old El Paso where tacos talk and nothing is held back. Naturally, we were thrilled to be selected by 72&Sunny to help bring this clever creative to life. You know you’re working on a fun project when the conversations happening in the edit suite consist of questions like “Is this taco drunk enough?” and “Can we make that spicy Mama taco a little more sexy?”
The final result of these spots marry our experience shooting live action food, with our editorial and animation chops. Simply put, it’s the kind of work that we love to call our own. The creative process was very collaborative, with all hands on deck to lend goofy voices for temp VO. One of Rogers own even made the final cut and can be heard yelling out, “Taco Partaaaay”. Party indeed!