Truth “Catmageddon” / “Finishers”

Truth – “Finishers”

Truth – “Catmaggedon”

SAVE FERRIS…THE CAT

We had the privilege of collaborating with truth® and 72 & Sunny LA to help bring to life their creative, which creates awareness about the danger of tobacco use by pointing out the impact that it has on pets. It’s no secret that tobacco kills people, but did you know that Big Tobacco’s products kill pets too? For the “#FinishIT” ad, we helped create animated elements, including a simulation of how secondhand smoke can can cause cancer in a dog’s snout. Although much of the footage for the ad came from actual pet owner’s personal videos, we also filmed some supplemental footage that was used to help illustrate the call to action for the campaign – rallying this generation to end tobacco use for good.

STILLS FROM OUR SHOOT

CONCEPT & DESIGN