TV Land Younger

REVERSE PSYCHOLOGY

TV Land approached us to concept, and direct this mind bending promo to hype the release of their hilarious new original show, Younger, starring Sutton Foster. ┬áThe concept loosely follows the main premise of the show, as Foster’s character Liza ┬áhas to “go backwards” and pretend to be in her 20s in order to get back into the job market after a divorce. Sometimes you have to go backwards to go forward. Just saying.

TAKE A LOOK BEHIND THE SCENES