Cheerios Good Goes Round
Helping the Good Go ‘Round
Let the good times roll! When the fine folks over at General Mills and Cheerios approached us to help create a fleet of original content for their ongoing Good Goes ‘Round campaign, we jumped at the opportunity to help spread a little goodness.
But, Do Cheerios Have Eyes?
You’d be surprised how often we asked ourselves that very question. So, armed with that and a thousand other creative curiosities, we started developing storyboards for each of the broadcast and social spots, ensuring we had a well-defined story and visual narrative before diving into animation.
Dialing It In
With concept art and storyboards in hand, we began blocking out each scene and building a library of original assets to populate our worlds. The fully CG spots called for a dedicated team for each, starting first with the broadcast builds and transitioning seamlessly into social. Unique Cheerios were built for every flavor, and even Buzz got some much needed love – and fuzz.
Making a Splash on Social
Running in sync with the broadcast spots, our social content expanded the summer fun while platform-specific adjustments ensured the Good continued to Go ‘Round regardless of how audiences discovered the creative.