Where can you find Ben Franklin, ancient aliens, vikings, antiques and Pawn Stars under one roof? History Con! Or as the in crowd calls it, HCON! Our friends at History wanted to promote HCON, which is one of their biggest events of 2020. This is to be the first convention in the U.S. where all of their biggest shows, stars and history buffs can meet and learn more about all things Historical and History Channel. We went for a concept that was BIG, BOLD, MASSIVE, EPIC, GRAND and HUMONGOUS.
THE CAMPAIGN & HOW WE GOT BEN FRANKLIN TO BASE JUMP INTO PASADENA
The campaign was broken into 3 parts: a live action teaser, a CG launch spot as well as print. Here’s a glimpse of how our “Fall into the H” creative process went!
Here are the storyboards that begun our process to throwing Benjamin Franklin out of a plane.