HEY, HOW ARE YOU?

The design of the campaign was intentionally stark. Launching in the VMA’s, the initial strategy was to stand out against an extremely loud chorus of the boldest sound and visual deluge. How to do that? We started with a little check-in. How are you? The tone begins unassuming and empathetic, but quickly pivots and looks to capitalize on our collective powers of influence. Using the simple typographic executions, we could build a campaign that tackles issues on the fly, responding to the landscape in real time.

Using the simple graphic language of the traditional ballot, we created a super easy system that could be used to create content quickly to build a massive footprint for the campaign. The arrow/dot combination quickly implies taking action and also directs viewers attention. Vertical stacking and repetition nodded to the stacking of races and propositions within the ballot. The dot itself becomes a framing device within image and footage-based executions showing who/what/where we’re voting for, and why. Our own stances aside, the simplicity of the system allowed for usage across party-lines

Using the simple typographic executions, we could build a campaign that tackles issues on the fly, responding to the landscape in real time.

Social extensions went above and beyond instagram carousels, launching a livestream on Vote Early Day featuring musical and celebrity cameos and performances.