CEREAL SQUAD UNITE!
As kids growing up the 1980’s cereal mascots and commercials have been forever engrained into our brains. We have seen the iconic mascots change shapes, sizes as well as creative approaches over the years. So when General Mills came to us to help evolve the iconic characters into an all new iteration AND bring them all together under one roof, we we’re over the moon with excitement to get started. The campaign was to showcase the new free toys that can be found within each box. The look of the toys was already set and provided a jumping off point for our exploration. We knew right from the start we wanted to do something special and bring all the Trix from our toolbox. We landed upon building an entirely CG 3D world, but keeping all of our characters in a classic 2D hand drawn animation style. Our journey began with figuring out exactly where the new gang would call home.