HELPING THE GOOD GO ‘ROUND
Let the good times roll! When the fine folks over at General Mills and Cheerios approached us to help create a fleet of original content for their ongoing Good Goes ‘Round campaign, we jumped at the opportunity to help spread a little goodness.
The brief was simple: Summer. Families. Fun. The General Mills team really let us get creative and go wild, while still trusting us to deliver top-notch, multi-platform content that would slide seamlessly into their campaign. Brief in hand, we rolled up our sleeves, bought every box of Cheerios we could find at the grocery store ‘round the corner, and dug in… literally.