A MINOTAUR, CENTAUR AND JACK RIDE TO JACK IN THE BOX.
When our bestest friends David & Goliath called us up with the news that our animated Jack from Fuel House was going to make the jump to an all new television commercial campaign we all immediately thought – he needs a horse (true story). Not just any horse, a Menutaur, or so D&G thought. He’s not extra whatsoever – he’s simply part Minotaur, part Centaur with an electric guitar that shoots lasers while Jack rides him. Ok so he is 100% extra and the only solution to the customers demand to hack the menu with extra goodies. Makes sense right? The campaign was going to consist of 4 live action / animation hybrid spots, and 4 full animated spots. Let’s take a look at his origin story.