“Just a ‘Steel-Town’ girl on a Saturday night”

How do you help drive “Dance Moms” to its highest rated premiere ever? You put on your leg warmers and head to Steel City where the show is set. Creating the Season 2 promo for Lifetime’s hugely popular reality show, we found our groove with an homage to “Flashdance”. We culled the film’s most iconic moments to sell the live-action promos with painstaking detail, from art direction to shooting, and appropriately set it to Jennifer Beals’ favorite ‘80s dance track, “Maniac”.