REVERSE PSYCHOLOGY

TV Land approached us to concept, and direct this mind bending promo to hype the release of their hilarious new original show, Younger, starring Sutton Foster.  The concept loosely follows the main premise of the show, as Foster’s character Liza  has to “go backwards” and pretend to be in her 20s in order to get back into the job market after a divorce. Sometimes you have to go backwards to go forward. Just saying.

TAKE A LOOK BEHIND THE SCENES