Creators Gonna Create

Working with the Adidas team to help steer the 2020 creative direction was a dream come true on many different levels. We love the brand and we are big fans of the clothing and sneakers. The campaign focuses on how social influencers have changed the media landscape and how we now live in a creators culture, where inspiration can be found everywhere you look. Adidas wanted to tap into that culture by bringing a raw and real approach to the brand. The team dug deep into our bag of visual tricks- 3D, cel animation, collage and slick editing – in order to bring the campaign to life. Our design largely took inspiration from the iconic three stripes to weave old with the new. We then used detailed line work to guide the viewer through the creative vision for the future of the brand.