Airtime Rebrand
It's a Live!
Airtime approached Roger with fast-paced brand challenge. The pandemic and lockdowns had created unique opportunities for shared digital experiences, and the tech app had found its niche in the landscape. They needed to quickly update the brand in an attempt to capitalize on the strategic pivot. We hopped on board to help define this new brand identity for its new journey.
We started with updates to the logo and color palette. We refined the icon shape, and set the logotype in a crisp new typeface. Gilroy was selected as the new direction for typography, and we set out to define the remaining pieces of the identity, while the digital teams set to work on app updates.
Iconography
Using the brand icon as inspiration, we set out to create an iconography system as stickers in an effort to help categorize the many interests being explored on the app platform, as well as serving as in-app UI elements.
Motion
With influencer and celeb interaction being a part of the new strategy, we needed to help create some simple “promo package” style elements for motion within the app. We explored the motion at a top-level, setting it as a metaphorical piece of the identity puzzle. We took more inspiration from the brand icon, and created a system around an abstract interaction of people and interests as it unfolds on the platform. The circles connect and explore, revealing new experiences. We also created living gradients, a motion based color system, as a way of reinforcing the “liveness” of the experience. Typography and graphic elements would literally pulse with life.
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