Family Jr. Network Launch

Launching a new Family

Editorial, Branding, Design, Live-Action

We were thrilled when our old friends at Canada’s “Family Channel” enlisted the ROGER team again to launch their new channel, “Family Jr.” Our concept and subsequent collaboration spawned a pre-school friendly cast of brand characters that championed imagination and exploration, making the viewing experience captivating for kids and simultaneously informational for parents.

Besides an extensive logo development process for both Family Jr. and the French-Canadian brand, “Télémagino”, we also developed the on air package look, a number of animated ID’s and a library of live action IDs all told from the POV of a child. Our delivery also included two custom typefaces for the brand.

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We Created Two New Logo Marks

We created a cast of characters

We employed a cast of characters to keep the branding engaging for our young audience. Because our aesthetic was rooted in tactile sensibilities, when we were modeling new characters, we first thought about how you you could make them practically. We wanted each character to look as if it could actually have been made from a real sheet of construction paper. And just as if you were to cut the pieces of paper and fold them you will end up irregularities and parts that don’t quite fit. We wanted to embrace this handmade quality, it’s what gives our characters their charm and realism.

We created two custom typefaces

This brand package features two custom typefaces created especially for Family Jr. The first is “Family Cut Sans”. Based off the wonderful geometric sans serif, Avant Garde Gothic, each letter form was hand cut from paper. The subtle irregular imperfections of the cutting make it uniquely Family Jr’s. The basic shapes are constructed from circles and straight lines giving it a friendly and modern look while reinforcing the playful geometric motif. “Family Cut Sans” is best used as a display face for things like headlines or any other large piece of type.

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We shot a series of live action IDs

Besides creating a number of completely animated network IDs we also shot a series of live action IDs. These live action plates, populated with our cast of brand characters, reflect experiences told from the POV of a young child. They depict moments of imagination, and they portray the values of creativity and exploration.