Microsoft Event Brand 2023
Microsoft Events 2023
There was a seismic shift in live events during the course of the pandemic, and its lasting impact on the world is still evident today. When Microsoft approached us to assist in branding all of their events for 2023, the nature of these events was uncertain – whether they would be exclusively online, hybrid, or return to fully live settings. It presented a unique opportunity to develop a comprehensive branding system that could adapt to all possibilities as we approached 2023.
We initiate our comprehensive design process by reflecting on both the past and the future. Microsoft stands as one of the most recognizable names and brands globally. Given its extensive brand history, the challenge lies in further evolving and elevating it to new heights. Microsoft provided us with an insightful and detailed brief that outlined the fundamental principles and the direction the company is taking. Every element we were tasked with creating had to align with the three core creative principles: Human, Vibrant, Dimensional.
After establishing the fundamental elements of our visual identity, we began crafting a diverse array of themes, each narrating a distinctive story that aligns with our core brand principles. These themes were designed to be versatile, capable of either amplifying a singular event or being adapted as toolkits to seamlessly extend across multiple events within a specific theme. This comprehensive approach resulted in a dynamic collection of visual aesthetics, spanning the digital and in-person realms, encompassing animations, large-format screens, badges, signage, and everything in between. Our first set of themes were crafted for two technical minded events - Microsoft Build and Ignite.
To launch the 2023 events, we crafted a short film aimed at generating anticipation for Microsoft Build. Our video highlights the diverse avenues through which one can engage with Build—whether from the comfort of home through digital platforms, in a live interactive online setting, or in person at the physical event. The essence of Build lies in its inclusive nature, allowing individuals to connect seamlessly, whether side by side or across the global community.
At the live event, we showcased our package on the grand stage of a spacious auditorium featuring five large main screens. To kick off the show, we captivated the audience with a dramatic heartbeat moment, setting the tone for what was to unfold.
Save the Date
Concluding the year of events, we curated a bespoke package for the Microsoft Fall Beat—an engaging consumer-oriented gathering showcasing cutting-edge hardware alongside significant software advancements. The focal point of this event was the unveiling of Microsoft Co-Pilot, a revolutionary AI-based software suite propelling us into the era of AI enlightenment. Our first piece of content was the save the date video that was globally released to announce the event. The save the date teased the overall look and branding of the event as seen in the opening video here.
You can view the full live event recording here: Microsoft Fall Event