Cinemark Movie Club
An offer you can't refuse
Cinemark came to us with a brief: make their Rewards Program feel as big and cinematic as the movies themselves. Not just another promo—something movie lovers would actually get excited to watch. We were all in.
So we pulled off a genre heist, crafting fake trailers that take classic movie tropes and twist them into something unexpected.
Loyalty—a mobster drama flipped on its head. A shadowy backroom, wiseguys speaking in hushed tones… about free popcorn and discounted tickets. The scene plays it straight—deep shadows, sharp suits, intense stares—until we pull the rug out. This isn’t about crime. It’s about Cinemark Rewards, and these wiseguys are all in. A perfect send-up of every mob flick ever made.
Fan’s Best Friend
The ultimate twist on the “man and his dog” story. Our golden retriever isn’t just loyal; he’s a master fetcher, but not for sticks or tennis balls. He’s hauling in Cinemark Rewards, turning his owner’s life into a never-ending jackpot of movie perks. The porch piles up with loot, the absurdity builds, and suddenly, this isn’t just a dog story—it’s a fever dream of loyalty paying off in ways that should be illegal.
Get yer socials on, Baby!
To make sure the campaign hit everywhere, we crafted unique cuts for social—shorter, punchier versions that kept the humor and impact just as sharp, whether you were watching in a theater or scrolling on your phone.
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