From the development of new target groups to added value, there are countless benefits for licensees and licensors. That is why, in today`s market, it is such a common provision. That`s why it`s an option that retailers should be aware of. The key is to find the best way to put your foot in the door. For some merchants, this could be registration as a seller with that retailer. For others, it could mean sending samples or getting in touch with their buyers. Working with other companies can generate a win-win outcome for you and the company you partner with.