WELCOME TO BUNDLE TOWN!
To follow-up the Disney Bundle launch spot, “Rolling,” D+ brought us back for another outside-the-box take on marketing their sprawling content offering. How do we represent the bundle abstractly, build on the launch spot, and (of course) dial it up to 11? While the first spot was focused on the breadth of content, the new objective was to feature the endless combinations available for each unique home. What does the bundle offer a young married couple? college roommates? a single cat-lady? 7 strangers picked to live in a house? We looked to show how the 3 platforms were coming together to satisfy the wild diversity of entertainment needs for the modern home; creating a magical mash-up of colossal proportions. In our opinion, there’s no better example of something greater-than-the-sum-of-its-parts than the richness of collective experience created in a bustling city. We envisioned the bundle as a Zootopia of Disney bundle content, a land of college hoops, blessed fruits, and Gusteau’s soups. A one-stop shop for all your entertainment needs. If you’re looking for a place with something for anyone and everyone, bring it on down to bundle town.