Disney+ came to Roger to help launch their new bundled offering with Hulu and ESPN+. Each of these 3 on their own offers a lifetime of options. But together…? From Little Mermaid to UFC and everything in between, how could we embody this marvelous medley of entertainment wonder? We had to cover a lot of ground and Disney+ wanted to do it… differently. Departing from the obvious clip spot, we sought to bring some magic and fun to the campaign, representing the new bundle in a more abstract way. We looked for a neutral space where this endlessly diverse cast of characters and stories could coexist, something they (and we) could all have in common. At some point we imagined a bunch of storm troopers sipping coffee and reading the paper on their way to work, and well… a concept was born.